Prima Donna Designer Lingerie Sales – Bras, Briefs and Knickers
Prima Donna’s undisputed expertise in luxury lingerie for larger cup sizes began in Germany in 1865, came to Belgium in 1990 and was transmitted from one generation to the next.
The way in which Prima Donna garments are made, requires a far greater proportion of manual work than the majority of their competitors. Each Prima Donna bra requires between 40 and 50 different stages of assembly. Every single element of a Prima Donna bra (fabric, lace, fastenings, elastic, shoulder straps, underwiring,) is put through the most rigorous testing in their facilities before they manufacture any style.
Before any Prima Donna bra is dispatched, it undergoes two final inspections by hand. Because they believe that only the human touch is good enough for so intimate a garment.
Prima Donna takes care of details you can’t even see. For example, no other manufacturer wraps the underwiring in rubber, to ensure absolute comfort.
Before they start to sell a new Prima Donna collection, it is extensively tested not by models or dummies, but by a panel which represents our typical customers, women of all sizes. Every 2 minutes, somewhere in the world a Prima Donna Deauville bra is sold. Yes, its that good a fit!